Intercultural Communication

What is Culture?   from http://vcsun.org/~battias/class/356/olm/1.html

 

culture n [ME, fr. MF, fr. L cultura, fr. cultus, pp.] (15c) 1: CULTIVATION, TILLAGE 2: the act of developing the intellectual and moral faculties esp. by education 3: expert care and training 4 a: enlightenment and excellence of taste acquired by intellectual and aesthetic training b: acquaintance with and taste in fine arts, humanities and broad aspects of science as distinguished from vocational and technical skills 5 a: the integrated pattern of human knowledge, belief, and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations b: the customary beliefs, social forms and material traits of a racial, religious, or social group 6: cultivation of living material in prepared nutrient media; also: a product of such cultivation

Culture, of course, is a very broad term, used in various ways, so often that it has come to mean anything and everything to some people. We will try to employ a concept of culture that is not too broad, but retains the rich layers of meaning that the term has acquired over time.

The word "culture" is from the Latin "cultura," which is from the verb colere, meaning "to till" (as in soil or land). The word shares etymology with such modern English words as agriculture, cultivate, and colony.

To till and cultivate the soil is both to do it violence and to stimulate its growth. It is a process that irrevocably alters the soil's present form in order to make it achieve a certain potential. In a certain sense this is a process of actualizing a potential that already exists within the soil. Cultivation channels the growth in a particular direction with a certain kind of value directing this growth -- e.g. to produce food from dirt and seeds.

Culture in the human sense also involves both a violence and a growth. (Hermann Goerring's infamous quote comes to mind here -- "Whenever I hear the word 'culture,' I reach for my gun." It is sometimes facetiously said that American liberals have a version of the same sentence -- "Whenever I hear the word 'gun,' I reach for my culture.")

Note that, like communication, culture is an active and organic process rather than a final product (e.g. "race"). This is a problem in intercultural communication studies because culture is sometimes equated with an unchanging quality or category like race or ethnicity without focusing on the ways in which culture is always growing, changing, and developing. Culture is dynamic. From this perspective, a question like "what culture are you?" is meaningless.

One of the dictionary definitions of culture is "the cultivation of intellectual/moral faculties" - a process of "civilizing." Culture shares the same root as the word colony. The process of colonization (a violent process of uprooting societies and forcing them to adopt new modes of being in the world) was always portrayed by the colonizers as something being done for the good of its victims. Civilizing them, raising their moral or intellectual capacity to the level of the colonizer.

Note that social and political (as well as economic and military) relations are made to seem natural and inevitable with the concept of culture. Culture is a human process, and the results of cultural processes are also the result of human decisions (conscious or not), which are always avoidable.

Culture, then, can also be seen as a process of naturalization: Social relations that have been established by historical accident come to seem natural and unchangeable over time. One example of this process of naturalization is the way in which Western culture has been globalized and universalized so that all other cultures appear as "backwards" or "primitive." Ruth Benedict argues: "Western civilization, because of fortuitous historical circumstances, has spread itself more widely than any other local group that has so far been known. It has standardized itself over most of the globe, and we have been led, therefore, to accept a belief in the uniformity of human behavior that under other circumstances would not have arisen.... The psychological consequences of the spread of white culture has been all out of proportion to the materialistic. This worldwide cultural diffusion has protected us as man has never been protected from having to take seriously the civilizations of other peoples; it has given to our culture a massive universality that we have long ceased to account for historically, and which we read off rather as necessary and inevitable." ("The Science of Custom," 1934).

Finally, culture must be understood as a communicative process. It inevitably involves the use of symbols to shape social reality. Edward T. Hall, the "father" of intercultural communication studies, points this out in what is known as "Hall's identity": "Culture is communication and communication is culture."

Different Definitions of Culture

 

  1. Anthropological definition

    Clifford Geertz: "an historically transmitted pattern of meaning embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate, and develop their knowledge and attitudes toward life."

     

  2. Psychological definition

    Geert Hofstede: "a programming of the mind" - a set of patterns of thinking that you learn early on and carry with you in your head. Note computer analogy.

     

  3. Ethnographic definition

    Gerry Philipsen: "a socially constructed and historically transmitted pattern of symbols, meanings, premises, and rules."

     

  4. British Cultural Studies definition

    Stuart Hall points to culture as a contested zone -- a site of struggle and conflict, always variable and changing. Raymond Williams discusses culture as "a whole way of life of a people."

     

  5. Intercultural Communication Studies definition

    This one comes from Guo-Ming Chen and William J. Starosta: "a negotiated set of shared symbolic systems that guide individuals' behaviors and incline them to function as a group."

    negotiated: brings in the cultural studies notion of culture as a zone of contestation. Symbols are not self-evident; they can only make meaning within particular contexts, and those meanings are negotiated or struggled over.

    shared symbolic systems: the symbolic process depends on intersubjective agreement. A decision is made to participate in the process of meaning making.

    guide behavior: culture is persuasive. It doesn't literally program us, but it does significantly influence our behavior.

    function as a group: people form cultural groups - note the dynamic of identity and difference at work when this occurs; to form one group and identify with some is always to exclude others and differentiate oneself from them.

Functions of culture

1. to provide the context for 3 aspects of human society: the linguistic, the physical, and the psychological.

2. culture provides the stability and structure necessary for a group to maintain a group identity.

Characteristics of culture

1. holistic: a complex whole that is not the sum of its parts. You might, for example, analyze a particular cultural belief or a kinship system as a specific cultural formation, but all of the aspects of culture are interrelated.

2. culture is learned. It is not inborn or biological. We actively learn culture throughout our lives.

3. culture is dynamic. It is constantly changing over time, not fixed or static.

4. culture is pervasive. The interesting thing about this is that it is like water for fish - we are so thoroughly surrounded by culture that we often ignore its effects on our lives.

______________________________________________________________________________________

Body Ritual Among the Nacirema

by Horace Miner

from http://www.rlc.dcccd.edu/mathsci/anth/101/miner.htm

 


Most cultures exhibit a particular configuration or style. A single value or pattern or perceiving the world often leaves its stamp on several institutions in the society. Examples are "machismo" in Spanish-influenced cultures, "face" in Japanese culture, and "pollution by females" in some highland New Guinea cultures. Here Horace Miner demonstrates that "attitudes about the body" have a pervasive influence on many institutions in Nacirema society.
 



The anthropologist has become so familiar with the diversity of ways in which different people behave in similar situations that he is not apt to be surprised by even the most exotic customs. In fact, if all of the logically possible combinations of behavior have not been found somewhere in the world, he is apt to suspect that they must be present in some yet undescribed tribe. The point has, in fact, been expressed with respect to clan organization by Murdock.[FN 2] In this light, the magical beliefs and practices of the Nacirema present such unusual aspects that it seems desirable to describe them as an example of the extremes to which human behavior can go.

Professor Linton [FN 3] first brought the ritual of the Nacirema to the attention of anthropologists twenty years ago, but the culture of this people is still very poorly understood. They are a North American group living in the territory between the Canadian Cree, the Yaqui and Tarahumare of Mexico, and the Carib and Arawak of the Antilles. Little is known of their origin, although tradition states that they came from the east. . . .

Nacirema culture is characterized by a highly developed market economy which has evolved in a rich natural habitat. While much of the people's time is devoted to economic pursuits, a large part of the fruits of these labors and a considerable portion of the day are spent in ritual activity. The focus of this activity is the human body, the appearance and health of which loom as a dominant concern in the ethos of the people. While such a concern is certainly not unusual, its ceremonial aspects and associated philosophy are unique.

The fundamental belief underlying the whole system appears to be that the human body is ugly and that its natural tendency is to debility and disease. Incarcerated in such a body, man's only hope is to avert these characteristics through the use of ritual and ceremony. Every household has one or more shrines devoted to this purpose. The more powerful individuals in the society have several shrines in their houses and, in fact, the opulence of a house is often referred to in terms of the number of such ritual centers it possesses. Most houses are of wattle and daub construction, but the shrine rooms of the more wealthy are walled with stone. Poorer families imitate the rich by applying pottery plaques to their shrine walls.

While each family has at least one such shrine, the rituals associated with it are not family ceremonies but are private and secret. The rites are normally only discussed with children, and then only during the period when they are being initiated into these mysteries. I was able, however, to establish sufficient rapport with the natives to examine these shrines and to have the rituals described to me.

The focal point of the shrine is a box or chest which is built in to the wall. In this chest are kept the many charms and magical potions without which no native believes he could live. These preparations are secured from a variety of specialized practitioners. The most powerful of these are the medicine men, whose assistance must be rewarded with substantial gifts. However, the medicine men do not provide the curative potions for their clients, but decide what the ingredients should be and then write them down in an ancient and secret language. This writing is understood only by the medicine men and by the herbalists who, for another gift, provide the required charm.

The charm is not disposed of after it has served its purpose, but is placed in the charmbox of the household shrine. As these magical materials are specific for certain ills, and the real or imagined maladies of the people are many, the charm-box is usually full to overflowing. The magical packets are so numerous that people forget what their purposes were and fear to use them again. While the natives are very vague on this point, we can only assume that the idea in retaining all the old magical materials is that their presence in the charm-box, before which the body rituals are conducted, will in some way protect the worshipper.

Beneath the charm-box is a small font. Each day every member of the family, in succession, enters the shrine room, bows his head before the charm-box, mingles different sorts of holy water in the font, and proceeds with a brief rite of ablution.[FN 4] The holy waters are secured from the Water Temple of the community, where the priests conduct elaborate ceremonies to make the liquid ritually pure.

In the hierarchy of magical practitioners, and below the medicine men in prestige, are specialists whose designation is best translated as "holy-mouth-men." The Nacirema have an almost pathological horror of and fascination with the mouth, the condition of which is believed to have a supernatural influence on all social relationships. Were it not for the rituals of the mouth, they believe that their teeth would fall out, their gums bleed, their jaws shrink, their friends desert them, and their lovers reject them. They also believe that a strong relationship exists between oral and moral characteristics. For example, there is a ritual ablution of the mouth for children which is supposed to improve their moral fiber.

The daily body ritual performed by everyone includes a mouth-rite. Despite the fact that these people are so punctilious [FN 5] about care of the mouth, this rite involves a practice which strikes the uninitiated stranger as revolting. It was reported to me that the ritual consists of inserting a small bundle of hog hairs into the mouth, along with certain magical powders, and then moving the bundle in a highly formalized series of gestures.[FN 6]

In addition to the private mouth-rite, the people seek out a holy-mouth-man once or twice a year. These practitioners have an impressive set of paraphernalia, consisting of a variety of augers, awls, probes, and prods. The use of these items in the exorcism of the evils of the mouth involves almost unbelievable ritual torture of the client. The holy-mouth-man opens the client's mouth and, using the above mentioned tools, enlarges any holes which decay may have created in the teeth. Magical materials are put into these holes. If there are no naturally occurring holes in the teeth, large sections of one or more teeth are gouged out so that the supernatural substance can be applied. In the client's view, the purpose of these ministrations [FN 7] is to arrest decay and to draw friends. The extremely sacred and traditional character of the rite is evident in the fact that the natives return to the holy-mouth-men year after year, despite the fact that their teeth continue to decay.

It is to be hoped that, when a thorough study of the Nacirema is made, there will be careful inquiry in to the personality structure of these people. One has but to watch the gleam in the eye of a holy-mouth-man, as he jabs an awl into an exposed nerve, to suspect that a certain amount of sadism is involved. If this can be established, a very interesting pattern emerges, for most of the population shows definite masochistic tendencies. It was to these that Professor Linton referred in discussing a distinctive part of the daily body ritual which is performed only by men. This part of the rite includes scraping and lacerating the surface of the face with a sharp instrument. Special women's rites are performed only four times during each lunar month, but what they lack in frequency is made up in barbarity. As part of this ceremony, women bake their heads in small ovens for about an hour. The theoretically interesting point is that what seems to be a preponderantly masochistic people have developed sadistic specialists.

The medicine men have an imposing temple, or latipso, in every community of any size. The more elaborate ceremonies required to treat very sick patients can only be performed at this temple. These ceremonies involve not only the thaumaturge [FN 8] but a permanent group of vestal maidens who move sedately about the temple chambers in distinctive costume and headdress.

The latipso ceremonies are so harsh that it is phenomenal that a fair proportion of the really sick natives who enter the temple ever recover. Small children whose indoctrination is still incomplete have been known to resist attempts to take them to the temple because "that is where you go to die." Despite this fact, sick adults are not only willing but eager to undergo the protracted ritual purification, if they can afford to do so. No matter how ill the supplicant or how grave the emergency, the guardians of many temples will not admit a client if he cannot give a rich gift to the custodian. Even after one has gained and survived the ceremonies, the guardians will not permit the neophyte to leave until he makes still another gift.

The supplicant entering the temple is first stripped of all his or her clothes. In everyday life the Nacirema avoids exposure of his body and its natural functions. Bathing and excretory acts are performed only in the secrecy of the household shrine, where they are ritualized as part of the body-rites. Psychological shock results from the fact that body secrecy is suddenly lost upon entry into the latipso. A man, whose own wife has never seen him in an excretory act, suddenly finds himself naked and assisted by a vestal maiden while he performs his natural functions into a sacred vessel. This sort of ceremonial treatment is necessitated by the fact that the excreta are used by a diviner to ascertain the course and nature of the client's sickness. Female clients, on the other hand, find their naked bodies are subjected to the scrutiny, manipulation and prodding of the medicine men.

Few supplicants in the temple are well enough to do anything but lie on their hard beds. The daily ceremonies, like the rites of the holy-mouth-men, involve discomfort and torture. With ritual precision, the vestals awaken their miserable charges each dawn and roll them about on their beds of pain while performing ablutions, in the formal movements of which the maidens are highly trained. At other times they insert magic wands in the supplicant's mouth or force him to eat substances which are supposed to be healing. From time to time the medicine men come to their clients and jab magically treated needles into their flesh. The fact that these temple ceremonies may not cure, and may even kill the neophyte, in no way decreases the people's faith in the medicine men.

There remains one other kind of practitioner, known as a "listener." This witchdoctor has the power to exorcise the devils that lodge in the heads of people who have been bewitched. The Nacirema believe that parents bewitch their own children. Mothers are particularly suspected of putting a curse on children while teaching them the secret body rituals. The counter-magic of the witchdoctor is unusual in its lack of ritual. The patient simply tells the "listener" all his troubles and fears, beginning with the earliest difficulties he can remember. The memory displayed by the Nacirema in these exorcism sessions is truly remarkable. It is not uncommon for the patient to bemoan the rejection he felt upon being weaned as a babe, and a few individuals even see their troubles going back to the traumatic effects of their own birth.

In conclusion, mention must be made of certain practices which have their base in native esthetics but which depend upon the pervasive aversion to the natural body and its functions. There are ritual fasts to make fat people thin and ceremonial feasts to make thin people fat. Still other rites are used to make women's breasts larger if they are small, and smaller if they are large. General dissatisfaction with breast shape is symbolized in the fact that the ideal form is virtually outside the range of human variation. A few women afflicted with almost inhuman hyper-mammary development are so idolized that they make a handsome living by simply going from village to village and permitting the natives to stare at them for a fee.

Reference has already been made to the fact that excretory functions are ritualized, routinized, and relegated to secrecy. Natural reproductive functions are similarly distorted. Intercourse is taboo as a topic and scheduled as an act. Efforts are made to avoid pregnancy by the use of magical materials or by limiting intercourse to certain phases of the moon. Conception is actually very infrequent. When pregnant, women dress so as to hide their condition. Parturition takes place in secret, without friends or relatives to assist, and the majority of women do not nurse their infants.

Our review of the ritual life of the Nacirema has certainly shown them to be a magic-ridden people. It is hard to understand how they have managed to exist so long under the burdens which they have imposed upon themselves. But even such exotic customs as these take on real meaning when they are viewed with the insight provided by Malinowski [FN 9] when he wrote:

 


Looking from far and above, from our high places of safety in the developed civilization, it is easy to see all the crudity and irrelevance of magic. But without its power and guidance early man could not have mastered his practical difficulties as he has done, nor could man have advanced to the higher stages of civilization.[FN 10]


 


1 From "Body Ritual among the Nacirema," American Anthropologist 58 (1956): 503-507. Note: all footnotes were added by Dowell. [BACK]

2 George Peter Murdock (1897- ), famous ethnographer. [BACK]

3 Ralph Linton (1893-1953), best known for studies of enculturation (maintaining that all culture is learned rather than inherited; the process by which a society's culture is transmitted from one generation to the next), claiming culture is humanity's "social heredity." [BACK]

4 A washing or cleansing of the body or a part of the body. From the Latin abluere, to wash away. [BACK]

5 Marked by precise observance of the finer points of etiquette and formal conduct. [BACK]

6 It is worthy of note that since Prof. Miner's original research was conducted, the Nacirema have almost universally abandoned the natural bristles of their private mouth-rite in favor of oil-based polymerized synthetics. Additionally, the powders associated with this ritual have generally been semi-liquefied. Other updates to the Nacirema culture shall be eschewed in this document for the sake of parsimony. [BACK]

7 Tending to religious or other important functions. [BACK]

8 A miracle-worker. [BACK]

9 Bronislaw Malinowski (1884-1942), famous cultural anthropologist best known for his argument that people everywhere share common biological and psychological needs and that the function of all cultural institutions is to fulfill such needs; the nature of the institution is determined by its function. [BACK]